![]() ![]() ![]() The BCG matrix was created by Bruce Henderson as a tool to assess the potential of any given company’s products and services, and then advise which ones a company should keep, sell, or invest more in. ![]() Out of all consulting frameworks, Boston Consulting Group’s growth-share matrix, also known as BCG matrix, is very popular in the industry-particularly because of a term that’s included in this framework, ‘cash cows’, which we will discuss in detail further in this article. In fact, in-depth knowledge of various consulting frameworks and using the right ones at the right time is what makes a consultant successful in their career. Consultants solve problems using consulting frameworks.
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